MIDO 2025 Announces Renaming of the Otticlub Area to The Vision Stage
The Vision Stage is the new name of the area featuring MIDO 2025 workshops, seminars, conferences, events and round tables.
MIDO 2025 Awards: NOMINATIONS FOR AWARDS OPEN OCTOBER 1st
Nomination applications are now available for the MIDO 2025 Awards. Application forms are available in the Awards section of the mido.com website.
THE SILMO D’OR AWARDS: 30TH ANNIVERSARY
The SILMO d'Or Awards honor technical excellence, creativity, and innovation—key qualities that drive the optical industry into the future. Each year, this event garners attention from professionals and media worldwide, underscoring its significance and impact on the global market. The 2024 edition of the SILMO d'Or is particularly special as it marks the 30th [...]
AH, FAREWELL TO MIDO 2024
MIDO UNLEASES UNBRIDLED ENTHUSIASM AND RECORD ATTENDANCE The 3-day MIDO eyewear show concludes at Fieramilano with 40,000 attendees, +11% over last year. President Giovanni Vitaloni: “Prior to the show opening, we had hoped for an increase in visitors compared to last year. Thanks to everyone’s efforts and the industry’s trust in us each year, [...]
THE COUNTDOWN TO MIDO 2024 HAS BEGUN
Many innovations for the 52nd edition: 7 pavilions, circa 1200 exhibitors from more than 45 countries and a packed calendar of events Milano, 18 January 2024 – With just two weeks left before MIDO opens, the leading international eyewear show has reached its 52nd edition. Opticians, buyers, journalists and trade professionals from around the [...]
MIDO 2024: CSE Award Applications Now Open
Starting today and through November 27, all MIDO exhibitors can apply to participate in the Certified Sustainable Eyewear (CSE) Award, created by MIDO in partnership with ANFAO and Certottica, that assesses sustainability in the eyewear industry at an international level. Recycled materials, reduced consumption in the production and distribution processes, maximization of the supply [...]
Through the Lens of Consciousness: The Sustainable Eyewear Movement
The theme of sustainability has gained ever-widening resonance and today represents an imperative that can no longer be ignored, especially by those sectors that have a greater impact on our planet and its resources. Among these, the fashion industry stands out, which could not exempt itself from confronting this issue. This gives rise [...]
THE WORLD OF OPTICS MEETS AT MIDO 2023!
MIDO – Milano Eyewear Show is open to all operators in the eyewear sector, whether they are producers, distributors, agents, representatives or exclusive retailers. All supply chain professionals can already reserve their spot at the 2023 edition of the most-anticipated eyewear show!
Italian Eyewear – A History of Sensual Sophistication and Luxury
Italian Eyewear has a rich history of luxury and style sophistication. The Italian landscape, especially the northern regions, is dotted with hundreds of artisanal eyewear craft shops where skills and know-how are transferred through generational knowledge. The tradition of Italian Eyewear lives on today, with renewed focus on sustainability and environmental conscientiousness.
Independent Designer Eyewear: A Guide to Modern Luxury for Fashionable People
If you look back at all our pivotal eras in humanity, you will see examples of fashionable eyewear trends that define each era. Many celebrities, music artists and key opinion leaders can be identified by their unique eyewear which is often part of their personal brand. In a world were marketing dollars and distribution [...]
