MIDO is prepared to offer a comprehensive experience thanks to the enhancement of its digital tools. With a focus on accessibility, interactivity and innovation, the new functionalities will provide crucial support for exhibitors and visitors, simplifying every aspect of participation in the show. An increasingly high-performance App The MIDO App, appreciated for its functionality [...]
In 2025, the MIDO exhibition layouts will undergo significant changes to provide visitors with an even more engaging and innovative experience. The Design area: a realm of creativity and vision One of the key innovations concerns pavilions 2 and 4, that will continue to host the iconic Design area. This space, featuring the industry’s [...]
The Vision Stage is the new name of the area featuring MIDO 2025 workshops, seminars, conferences, events and round tables.
Nomination applications are now available for the MIDO 2025 Awards. Application forms are available in the Awards section of the mido.com website.
The SILMO d'Or Awards honor technical excellence, creativity, and innovation—key qualities that drive the optical industry into the future. Each year, this event garners attention from professionals and media worldwide, underscoring its significance and impact on the global market. The 2024 edition of the SILMO d'Or is particularly special as it marks the 30th [...]
MIDO UNLEASES UNBRIDLED ENTHUSIASM AND RECORD ATTENDANCE The 3-day MIDO eyewear show concludes at Fieramilano with 40,000 attendees, +11% over last year. President Giovanni Vitaloni: “Prior to the show opening, we had hoped for an increase in visitors compared to last year. Thanks to everyone’s efforts and the industry’s trust in us each year, [...]
Many innovations for the 52nd edition: 7 pavilions, circa 1200 exhibitors from more than 45 countries and a packed calendar of events Milano, 18 January 2024 – With just two weeks left before MIDO opens, the leading international eyewear show has reached its 52nd edition. Opticians, buyers, journalists and trade professionals from around the [...]
Starting today and through November 27, all MIDO exhibitors can apply to participate in the Certified Sustainable Eyewear (CSE) Award, created by MIDO in partnership with ANFAO and Certottica, that assesses sustainability in the eyewear industry at an international level. Recycled materials, reduced consumption in the production and distribution processes, maximization of the supply [...]
The theme of sustainability has gained ever-widening resonance and today represents an imperative that can no longer be ignored, especially by those sectors that have a greater impact on our planet and its resources. Among these, the fashion industry stands out, which could not exempt itself from confronting this issue. This gives rise [...]
MIDO – Milano Eyewear Show is open to all operators in the eyewear sector, whether they are producers, distributors, agents, representatives or exclusive retailers. All supply chain professionals can already reserve their spot at the 2023 edition of the most-anticipated eyewear show!
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